Logo Concept

Here is the current idea I have for the main logo. The circular shape with points is based on Mattel's current logo, which is easily recognisable as it has been their logo since 1945. I made it magenta to feminize the look and indicate that it is targeted for a younger audience, also emphasising the overall Barbie theme. The font I have chosen for "Chloe" is inspired by the font used for the Barbie logo during 1999-2004, Dolly Script by Måns Grebäck. "Mattel" is Barbie by The Font Bureau, which is based on the Barbie logo used from 1992-1999.

I also created a variant of this logo, which is to be used as a back-up incase any colour schemes do not suit the original. I kept the same colours so it is still easily associated with the brand.